It’s been a while since we all moved to online communication. But sometimes, the impact of good old school print, is far more effective. The launch of a new service concept in car repair was announced with an attractive printed invitation. Result? 98% attended.
Whereas sales people proudly present cases on a tablet, it can be a plus to work with a high quality print that does not only show your added value, you can also leave it behind.
The more the internet becomes oversaturated, the more we will go back to basics. And your marketing mix will need to go offline too. Print is not dead after all.