A good looking website? Great, but what does it do for you? Never confuse good looking with good performance. And please don’t misunderstand: we are not telling you your website shouldn’t look good. On the contrary.
But is it really the pulse of your strategy? And do you know how to control that beat? Do you have a strategy that helps people discover your offer? Connect with you? Engage with you? Recommend you? All this means that your e-marketing should go way beyond your website. Your strategic approach should be the start.
Not the other way around.